ECON 101 · 21 / 34

Liquidity

How readily an asset can be bought or sold without a large price concession.

PICTURE IT THIS WAY

Cash is a door you can open quickly; an unusual collectible may require a long search for a buyer.

01

Go deeper

Market liquidity concerns trading. Funding liquidity concerns access to money for payments. A profitable business can still struggle to pay today’s bills, and a valuable asset may be difficult to sell quickly.

02

Make it concrete

Hypothetical illustration. Hypothetically, selling an asset immediately brings $900, while waiting might find a buyer at $1,000. The cost of speed is $100.

03

When you read a headline

Liquidity and solvency are different. The ability to sell quickly does not establish that an investment is safe.

SOURCE & EDITORIAL NOTE

Methodology source: SEC Investor.gov: Liquidity ↗

AI-generated educational explanation · Source checked 2026-10-15 · Hypothetical examples are not observed data. Analogies simplify the mechanism; they are not exact models.